2014 Digital Analytics Association Talk on October 30th

I’m excited to be giving a talk on Data Expression at this year’s Digital Analytics Symposium in Philadelphia.

Some information about the event:

Thursday, October 30, 2014
12:30pm – 6:30pm
University of Pennsylvania Houston Hall
3417 Spruce Street
Philadelphia, PA 19104-6306

Digital Analytics – Art, Science or Both?

Stitching together the infrastructure, systems, methods and processes to find and gather vast amounts of digital data from disparate sources can require skills not unlike those of a scientist.

Transforming that data into compelling, actionable storylines, replete with elegant data visualizations that can motivate organizations to act, can require skills not unlike those of an artist.