This year I took an AK to the Answers leaderboard at 37signals, mostly answering Highrise questions. The Answers board is the best place to learn how to use Highrise because if you have a question there’s a good chance someone else has already asked it. I scoured it during our implementation in April, 2010 and continued to read it in case anything new came up. In that time I started helping people out and answering questions myself and this week I cracked #3 on their leaderboard.
On Wednesday a packaged was delivered to my office. I wasn’t expecting anything, but it’s not unusual for me to get random samples for us to test run from customers. I opened it up to find 6 beer glasses from 37signals.
The genius move of this is not the free gift for a good customer who gives back the company he’s already paying $150/month for business software. Any company can write a algorithmic trigger for x number of questions answered gets a t-shirt, if then else, etc. and come out a winner. The best part was the note that let me know they researched enough about me to know that I brew beer and would appreciate good beer glasses.
I love great customer appreciation stories and for once I got to be in one. Thanks!