So let’s say you’re a struggling male model trying to get work. You shoot some promising ads and commercials, but nothing really comes out of it. Then one day you realize you’ve been the Taster’s Choice guy for 16 years.
Russell Christoff, a former model from Northern California, posed for a two-hour Nestle photo shoot in 1986 but figured it was a bust — until he stumbled across his likeness on a coffee jar while shopping at a drug store in 2002.
He first came across his picture while shopping for bloody mary mix, and says there’s a good reason he didn’t spot it sooner.
“I don’t buy Taster’s Choice,” he said. “I do beans.”
A judge awarded him $15.6 million beans.