Doritos has a promotion going on right now to name their new flavor. They’re selling it in a black bag with the code name X-13D and I’m here to tell you it’s gross. I bought a small bag at Wawa and my first thought was “relish” as in, “Doritos came up with relish flavored chips.” As I ate a few more I figured they must be going for a cheeseburger flavor, but nothing could overpower the relish or pickle flavor.
So thumbs down on the X-13D (or my name for it, Assburger with extra Relish), but thumbs up on the cool promotion. The power of user collaboration is spreading to the consumer culture.